MPI Brokers Managing Director Michael Pettifer says: “Word from the market is that paid staff – ‘hosts’ are now known as ‘ambassadors’ or ‘organisers’ – are being told not to ski with guests. Instead, they are selecting a guest as ‘leader’ in each ski party and advising them on where to go and what to do.

“This sounds a good solution for ski companies and their employees, and should work well for skiers – provided the chosen (or self-appointed) leaders are competent and adequately insured.

“Every skier should hold Personal Liability insurance up ro £5 million in case of accidental injury to another person or damage to property. However, those accepting the role of ski leader should not do so unless they have adequate cover.”