MPI Brokers has voiced strong support for a new funding initiative to help future British snowsports Olympians – especially ahead of the 2018 winter games in PyeongChang.

Speaking after the launch of the British Snowsports Fund and the British Ski and Snowboard National Foundation, Michael Pettifer said: “This is a significant step for snowsports. We will give it all the help we can.”

By becoming part of the fund-raising initiative, MPI will be joining an initial group of top commercial names in the snowsports arena, including holiday companies and equipment suppliers who are already confirmed partners in the project.

The BSF asks recreational skiers and snowboarders for a small donation when they buy from a confirmed industry partner. Money raised will go to the BSSN, a grant-making charity, and BSF to help talented athletes meet costs – and to develop young talent.

Picture: Cara Brown and Charlie Raposo ... GBR Alpine talent.